Affiliate Marketing Articles, Industry Trends and Reports

FinCon 2019 – Why We’re Excited to Attend

Posted By Perform[cb] on Aug 29 2019

Ignite OPM is headed to Washington D.C. to attend FinCon next week to meet with upcoming FinTech clients (stay tuned!) and build new and existing relationships in the fintech social and content space!

Are You Making the Most Out of Your Publisher-Affiliate Strategist Relationship?

Posted By Perform[cb] on Aug 28 2019

The Publisher-Affiliate Strategist relationship can be easily compared to a marriage. Except we skip the dating, hand holding, and butterflies.

Optimizing for Seasonality with New Performance-Based Channels: Boost Your User Acquisition Strategy

Posted By Perform[cb] on Aug 27 2019

Discover a user acquisition strategy that strategically leverages untapped or overlooked performance-based channels.

INTERNATIONAL AFFILIATE MARKETING TREND ALERT: Breaking Down International Barriers

Posted By Perform[cb] on Aug 27 2019

Does your current marketing campaign extend beyond US borders? With 1/3 of the world’s population – over 2.4 billion people online, you should be marketing to international audiences.

Girls Inc. Visits Clickbooth!

Posted By Perform[cb] on Aug 27 2019

On Wednesday June 6th, Girls Inc. came to the office to explore and learn about what it means to be part of the CB family.

Non-traditional Performance Partnerships on a Cost Per Action (CPA) Model

Posted By Perform[cb] on Aug 14 2019

There’s a common marketing belief that partnership marketing is primarily comprised of deal and loyalty sites. Deal and loyalty are the baselines for which affiliate programs are built.

Why Niche Bloggers Don’t Always Drive Sales

Posted By Perform[cb] on Aug 9 2019

Countless brands come to performance marketing looking to work with upper-funnel partners, specifically influencers and niche bloggers.

Perform[cb] in the Community: Earl and Mary Watts After School Program

Posted By Perform[cb] on Aug 8 2019

Our company motto of “Think Bigger” doesn’t just apply to our business – it applies to everything we do, including Clickbooth’s commitment to local philanthropic groups.

Why Coupons Drive Incrementality in Performance Marketing

Posted By Perform[cb] on Aug 1 2019

The assumption that consumers look for coupon codes after putting items in their baskets is a tale as old as time. However, recent trends show that coupons are motivating buyers to shop.

A Fun-Filled Summer: Hear why Perform[cb] Interns love working with us!

Posted By Perform[cb] on Jul 24 2019

Courtney (L) and Bethany (R) enjoying ice cream from the Sarasota-local American Honey Creamery Interns represent the next generation of the workforce and are a valuable asset to companies around the world. They provide fresh insight, offer mentoring opportunities for current employees, and help with those “backburner” projects, ultimately becoming part of the family.

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