Affiliate Marketing Articles | Performance Marketing Articles

Perform[cb]’s Mike Hickman Named CFO of the Year Honoree

Posted By Perform[cb] on May 14 2019

As the #1 performance marketing company in the world, Clickbooth garners a talented team of passionate, highly skilled employees. This past week, Chief Financial Officer, Michael Hickman, was named an honoree of Tampa Bay Business Journal’s 2019 CFO of the Year.

Organic vs. Paid App Marketing: Managing Organic Growth Expectations for Your App

Posted By Perform[cb] on May 10 2019

Inevitably, marketers are drawn to the appeal of the “free” organic approach to promoting their app. In reality, the solution is in a mix of both paid and organic efforts. By understanding their synergy, you can maximize your app campaign’s performance potential.

Perform[cb] Launches Qapital Affiliate Program

Posted By Perform[cb] on May 7 2019

Qapital is a goal-oriented financial app launched by a Swedish couple who wanted a better way to save their money.

Perform[cb] Launches Yaymaker Affiliate Program

Posted By Perform[cb] on May 2 2019

Originally conceived as Paint Nite in 2012 and rebranded in 2019, Yaymaker brings communities of like-minded people together in creative environments.

Perform[cb] in the Community: Girls Inc.

Posted By Perform[cb] on May 2 2019

This past week, the Clickbooth team had the exciting opportunity to attend the annual luncheon for the Sarasota chapter of Girls Inc.

Paid Media and its Role in Performance Partnerships

Posted By Perform[cb] on Apr 25 2019

Paid media plays a huge role in the strength of performance partnerships. It’s important to leverage brand-approved key performance indicators (KPIs), such as Cost per Action (CPA) or Return on Ad Spend (ROAS), and current brand performance to measure the success of paid media through performance partnerships.

MAU Mobile Apps Unlocked – Perform[cb]’s Travel Guide to Las Vegas

Posted By Perform[cb] on Apr 16 2019

The biggest mobile acquisition summit of the year is right around the corner, and it’s conveniently hosted in fabulous Las Vegas.

CEO Erin Cigich Speaks at University of Florida Event

Posted By Perform[cb] on Apr 16 2019

Each year, the University of Florida’s College of Journalism and Communications hosts an event to promote discussion of women in leadership. The conference, Becoming a Woman of Influence, features a panel of powerful female alumni of the college.

Perform[cb] in the Community: Easter Seals

Posted By Perform[cb] on Apr 12 2019

Community involvement is a core value of the Clickbooth team, so for April – National Volunteer Month – the CB family partnered with United Way Suncoast to spend a day with the Easter Seals Southwest Florida. From helping out in the classrooms, to mulching the grounds, laying pavers, and working in the on-site garden, it was a busy and rewarding day.

Perform[cb] Launches Hubble Contacts Affiliate Program

Posted By Perform[cb] on Apr 9 2019

Ben Cogan and Jesse Horwitz founded Hubble Contacts in May of 2016 by young college grads.

Affiliate Marketing & Performance Marketing Articles