Affiliate Marketing & Performance Marketing Articles

Perform[cb] Launches DIFF Eyewear Affiliate Program

Ignite OPM welcomes celebrity-adorned charitable eyewear brand, DIFF Eyewear to the Ignite affiliate family! DIFF Eyewear is the brainchild of three driven millennials, who worked in the eyewear industry as competitors before joining forces to bring DIFF to life. Zach Gordon, Chad Jernigan, and Chad Dime combined forces and founded DIFF Eyewear in 2014. …

Ignite OPM’s CJU 2018 Recap

Employees at Ignite OPM have been attending Commission Junction University (CJU) as one of their premier affiliate partners for well over 10 years. As an exclusive invite-only event, CJU has proven to be one of Ignite’s most highly anticipated conferences every year. Ignite OPM Publisher Business Development Manager, Stephany Oparka, and Media Manager, Alex Howell, attended this year’s show in Santa Barbara, CA. Stephany and Alex were able to gather some great intel from this year’s show, including industry insights, upcoming trends, and more. Read on to learn what the word was at CJU 2018!

Perform[cb] Ranks in AppsFlyer 2018 Performance Index

Once again, Adperio has been ranked on the AppsFlyer Performance Index, “ranking the best media sources in mobile advertising.”

Sharpen Your Affiliate Marketing with ThriveTracker

The Ultimate Mobile & Web Tracker for Media Buyers and Performance Marketers. Learn more about Clickbooth’s preferred Mobile and Web Tracking Platform, ThriveTracker.  

Perform[cb] Launches FanDuel Affiliate Program

The newest addition to the Ignite OPM affiliate family is fantasy sports giant, FanDuel!

Fraud Prevention: Adperio’s Guide to Protecting Your Data

Adperio prides itself on protecting its advertisers with a dedicated Compliance Department and custom-built analytics focused on proactively monitoring all campaigns. Compliance monitors a variety of key metrics to ensure our clients are not exposed to fraudulent traffic. To help you identify and prevent falling victim to blackhat techniques wherever you buy your traffic, our team put together a list of the most common types of fraud in mobile and how to spot them. Read on to learn about some of the key methods Adperio compliance team uses to monitor our clients’ traffic.

Could “Customer Lifetime Value” Be the Metric You’re Ignoring?

In the affiliate marketing industry, cost-per-acquisition is king. It’s the metric that tells an advertiser how much it costs to drive a sale. But as affiliate marketing evolves, with the help of machine learning and advanced analytic tools, we now have the option to gain a deeper understanding into the customer journey.

Adperio New Employee Spotlight

Since Q2, Adperio has welcomed many new faces to the team with exciting capabilities and phenomenal drive. Coming from places as close as Colorado’s backyard of Breckenridge, Highlands Ranch, and Boulder, and as far as Michigan and Illinois, read on to learn about the Adperio’s most recent additions!

Why PR Teams are Partnering with Affiliate Marketing Teams

Agencies are becoming more niche in their services, which requires collaboration with a number of internal teams. Whether you’re filling in the gaps for the SEM division or supporting the internal PR team’s initiatives, it’s important to work together to ensure the overall growth of the affiliate channel and company.

Perform[cb] Summer ’18 Recap

The summer months always fly by and this year was no exception! Before the Adperio team packs away their white pants for the year, we’re taking a minute to reflect on all of the great times our team has enjoyed this summer.