Affiliate Marketing & Performance Marketing Articles

Game Changer: Perform[cb] Launches Consumer Demographic Based Pricing Modifiers

Online performance marketing, as a vehicle for achieving unparalleled company growth and consumer reach, challenges businesses to rethink and redefine “performance”.  Advertisers, in our “big data” world, continually leverage performance-based data decisioning, but there’s an underlying value-alignment issue because pricing strategies have not kept pace with the times.  

Affiliate Summit West: Your Guide to Sin City

We couldn’t imagine a better way to kick off 2018, which is why we’re spending next month in Las Vegas. While most of our New Year’s resolutions will probably be broken, we are making the exception for a packed three days of networking with affiliates, merchants, vendors and more.

The Bouqs Affiliate Program Launch Closes Out The Best Year Yet For Ignite OPM!

As we gear up for 2018, Ignite is excited to partner with The Bouqs Company! ‘The Bouqs’ brings you artisan flowers delivered straight from a sustainable farm. It lets customers experience fresh “farm-to-table” flowers. Headquartered in Venice Beach, California, they have direct farm partnerships in South America and California. The company offers cut-to-order flowers to consumers and wholesale customers within the United States. Lauren, Ignite OPM’s Managing Director, said “We couldn’t be more excited to partner with ‘The Bouqs’! It’s always great working with clients who have previous experience in the affiliate space. This allowed us to skip the ‘introductory stages’ and dive right into how Ignite OPM can take their affiliate marketing efforts and relationships to the next level. Additionally, the floral industry provides publishers unique, year-round opportunities to capitalize on holidays, birthdays, and ongoing events – this truly is a win-win for everyone!”

Affiliate World Asia: Clickbooth’s Guide to Thailand

Affiliate World Asia is making its way back to Bangkok, Thailand this December for what looks like another successful year of gathering the top affiliate and performance marketers and placing them into a two-day conference.

Adperio / Ignite OPM Named #1 Best Place to Work in Colorado

Having recently celebrated 23 years in digital marketing, Adperio was named #1 Best Place to Work For in Colorado by ICC and ColoradoBiz Magazine. “This is especially meaningful for us as employees’ anonymous survey feedback play a huge part in this achievement. We are very proud of our company culture, and want to thank our employees for helping Adperio be an incredible place to work,” said Jill Fletcher, COO…

Ignite Introduces 2 More Affiliate Programs, Prynt & Drizly!

Ignite OPM continues to show no signs of slowing down, and the addition of two more affiliate program certainly solidifies that fact. The newest addition to the Ignite OPM arsenal, an industry leading alcohol delivery service known as Drizly, is certainly an office favorite! We know that our team’s level of strategy and execution will take their program to the next level. We’re excited to recruit and grow non-traditional affiliate channels like content, review sites and cart abandonment into their program, while continuing to optimize on their traditional affiliate traffic for maximum ROI and reach. The Drizly team’s willingness and understanding of the importance to test and invest in these more non-traditional opportunities makes our team all the more excited and confident that this will be a successful, fun and long-term partnership. Lauren, MD, said “Drizly’s team is fantastic!

Perform[cb] Gives Back to Mayors’ Feed The Hungry

It is hard to believe that 2017 is nearly over, let alone that Thanksgiving is right around the corner! With the holidays sneaking up on us rather quickly, it is easy to forget that not everyone has a family to spend the holidays with or is as fortunate to have a homecooked Thanksgiving meal.

What’s Next? Upcoming Affiliate Marketing Conferences You Can’t Miss

With a few final conferences left on the horizon for this year, here is a list of places you can still catch Clickbooth in 2017, and one in early 2018 so you can start the New Year off right!

ADSUM Advertiser Summit in Aspen: Perform[cb]’s Guide to Aspen

Will you be attending ADSUM in Aspen next month? The Clickbooth Team will be making their way to this one of a kind “anti-trade show, trade show” that puts a heavy focus on advertisers and also provides a great opportunity to make connections and receive inside information on the industry.

Perform[cb] Enjoys a Spooky Good Time!

Clickbooth had a few tricks up their sleeves for Halloween, which led to a beer cart that did not disappoint! Since Halloween was on a Monday this year, Clickbooth celebrated early on the Friday before during beer cart.