Affiliate Marketing Articles | Performance Marketing Articles

Perform^[cb] and iOS 14 – What Does it Mean for App-Install Marketers, and How Can You Prepare?

Posted By Perform[cb] on Aug 20 2020

With iOS 14, Apple has introduced new privacy features for consumers that will impact attribution in mobile advertising. Part of the release is a new version of Apple’s tracking methodology, SKAdNetwork, which handles attribution anonymously. Responses from marketers and the advertiser industry have expressed concern, panic, and even it’s-the-end-of-mobile-as-we-know-it apocalyptic thinking.

How to Succeed in Digital Advertising During Q4 Seasonality in 2020

Posted By Perform[cb] on Aug 19 2020

With the holidays and Q4 quickly approaching, retailers and brands are starting to wonder how this year’s holiday season will look given the uncertainty of today’s world. How will media planning and digital ad space be affected by the lack of in-person shopping? What will marketers need to do differently in order to prepare properly for the inevitable changes that the 2020 holidays will yield?

Perform^[cb] CEO Erin Cigich Shares Her Thoughts on Leading in 2020

Posted By Perform[cb] on Aug 7 2020

Not many companies can say that their CEO started in an entry level role when the company had fewer than 10 employees, but Perform[cb] CEO Erin Cigich did just that. Fast forward 13 years, and 2020 has brought uncharted territory for leaders around the globe. Erin shares some of her thoughts on how she’s navigated the year that no one could have predicted with the Tampa Bay Business Journal in this article! #wearesoproud

Perform^[cb] Agency Announces the Launch of the Ampere Tech Affiliate Program

Posted By Perform[cb] on Aug 5 2020

Ampere Tech was launched during the autumn of 2019 with the mission to design wireless charging devices and accessories to enhance the lives of the world’s citizens every day. Ampere is best known for its popular wireless charging products such as the Ampere Full Circle and Ampere Unravel AW+. With rave reviews from the likes of industry leaders such as Business Insider, Forbes, GQ, Digital Trends, and Wireless World, Ampere is off to a fantastic start in the digital charging vertical!

Generating High Customer Lifetime Value (CLV) Leads with Affiliate Marketing

Posted By Matthew Lord on Jul 29 2020

Are you a marketer who’s new to affiliate, looking to drive more quality leads to your brand? Or maybe you’re a marketer who’s experienced within the affiliate channel but have hit a plateau within your lead gen campaign? For either scenario, the affiliate model is the right place to drive lead generation – but to generate quality leads, some strategic planning is required.

How to Create CPA Landing Pages that Convert

Posted By Perform[cb] on Jul 22 2020

Landing pages are one of the building blocks of affiliate marketing. They’re the glue that connects a traffic source to an affiliate offer – and oftentimes can be the deciding factor on whether or not a campaign is a success.

Perform^[cb] Agency Announces the Launch of the Vault Health Affiliate Program

Posted By Perform[cb] on Jul 20 2020

Launched earlier this year, Vault Health is a personalized men’s healthcare company whose mission is to change the way men can access healthcare. Designed by leading men’s health experts, Vault’s cutting-edge, personalized treatment plans are created to treat the root cause of an issue and focus on improving sexual, physical, and cognitive performance so that men can feel their best.

5 Important Affiliate Marketing KPIs to Consider

Posted By Perform[cb] on Jul 7 2020

As affiliate marketing continues to prove itself an invaluable digital marketing channel, marketers are increasingly asking what they can do to optimize their campaigns and affiliate programs as a whole. By determining which KPIs best represent an affiliate campaign’s performance, marketers can understand which aspects of their program need optimizing and what those optimizations could look like.

Weighted Distribution: Affiliates Can Now Distribute Traffic Down to the Decimal

Posted By Perform[cb] on Jun 29 2020

Optimization is one of our favorite words. Why? Because the more we can optimize our platform, the more our affiliate partners can do with their campaigns. And the more our affiliate partners can optimize their efforts, the more they can earn. It’s through our affiliate and representative collaborations that we come up with some of our greatest platform ideas, and this latest release is no exception.

Affiliate Marketing & Performance Marketing Articles