Affiliate Marketing Articles | Performance Marketing Articles

Why Niche Bloggers Don’t Always Drive Sales

Posted By Perform[cb] on Aug 9 2019

Countless brands come to performance marketing looking to work with upper-funnel partners, specifically influencers and niche bloggers.

Perform[cb] in the Community: Earl and Mary Watts After School Program

Posted By Perform[cb] on Aug 8 2019

Our company motto of “Think Bigger” doesn’t just apply to our business – it applies to everything we do, including Clickbooth’s commitment to local philanthropic groups.

Why Coupons Drive Incrementality in Performance Marketing

Posted By Perform[cb] on Aug 1 2019

The assumption that consumers look for coupon codes after putting items in their baskets is a tale as old as time. However, recent trends show that coupons are motivating buyers to shop.

A Fun-Filled Summer: Hear why Perform[cb] Interns love working with us!

Posted By Perform[cb] on Jul 24 2019

Courtney (L) and Bethany (R) enjoying ice cream from the Sarasota-local American Honey Creamery Interns represent the next generation of the workforce and are a valuable asset to companies around the world. They provide fresh insight, offer mentoring opportunities for current employees, and help with those “backburner” projects, ultimately becoming part of the family.

Perform[cb] Appoints Brian Taylor to Vice President of Affiliates

Posted By Perform[cb] on Jul 1 2019

Clickbooth is pleased to announce the appointment of Brian Taylor to Vice President of Affiliates.

Perform[cb] Launches Hungryroot Affiliate Program

Posted By Perform[cb] on Jun 27 2019

Hungryroot is a healthy personalized grocery service that makes clean eating easy. Offerings include vegan, gluten-free meals and snacks, as well as vegetarian and meat-inclusive options.

Culture at Perform[cb]: Flexibility & Philanthropy

Posted By Perform[cb] on Jun 13 2019

Employees at Clickbooth work hard to provide exceptional experiences to our clients, earning our leader-status in the digital advertising field.

Ignite OPM’s Sub Summit 2019 Recap

Posted By Perform[cb] on Jun 12 2019

The Ignite OPM team ventured to New Orleans for Subscription Summit 2019! While in NOLA, the team enjoyed catching up on the digital subscription space’s latest and greatest.

Postback Tracking: The Newest Threat to Cookies

Posted By Perform[cb] on May 31 2019

On May 7, 2019, Google announced the plan to implement differentiation between same site and cross-site cookies. While Google will not block these cookies, it will soon allow users to delete cookies without getting logged out of sites.

How to Test into Unique Performance Marketing Distribution Opportunities

Posted By Perform[cb] on May 28 2019

Historically when thinking of performance marketing distribution, loyalty and deal sites are the first channels that come to mind.

Affiliate Marketing & Performance Marketing Articles