Affiliate Marketing & Performance Marketing Blog

Why PR Teams are Partnering with Affiliate Marketing Teams

Agencies are becoming more niche in their services, which requires collaboration with a number of internal teams. Whether you’re filling in the gaps for the SEM division or supporting the internal PR team’s initiatives, it’s important to work together to ensure the overall growth of the affiliate channel and company.

Pros and Cons of Trademark Plus Bidding in Affiliate Marketing

Trademark plus bidding in regard to affiliate marketing is generally controversial. Ignite OPM typically doesn’t allow trademark bidding within their affiliate programs for several reasons. Read on to learn Ignite OPM’s pros and cons of trademark plus bidding in affiliate marketing.

Perform[cb] Launches Quip Affiliate Program

Ignite OPM is ecstatic to welcome rising toothbrush subscription star, Quip, to the affiliate program family! Coined the “Tesla of Toothbrushes” by the press, Quip is taking off with consumers and investors alike. Originating from a neighborhood dental office in New York, Quip came to fruition from a request for the “cheapest electric toothbrush available” while also combating the damaging commonality of brushing too hard.

Ignite OPM’s Affiliate Summit East 2018 Recap

Ignite OPM recently ventured to New York City to attend Affiliate Summit East 2018. Ignite team members, Abby Herber, Stephany Oparka, and Michelle Kemp took note of these highlights throughout the conference …

Ignite OPM’s Postback 2018 Recap

Postback was a great conference for meeting with old friends, new friends, and discussing the most important issues facing the mobile space currently. Interestingly enough, the main issues that face the mobile space are the same ones that face marketers across the globe.

Top 3 Ways to Drive Incremental Sales & Higher ROI from Coupon Sites in Affiliate Marketing

Looking to drive incremental sales and gain higher ROI from coupon sites through your affiliate marketing channels? Read on to learn Ignite’s top three tips for doing just that! 1. Create Coupons with Minimums Create coupons with a minimum amount attached to them, such as 10% off $75, instead of just 10% off. In doing so, this will naturally increase the Average Order Value (AOV), while simultaneously increasing ROI. In addition to almost doubling clients’ AOV, Ignite OPM conducts A/B testing to determine the coupon that will convert best with the highest AOV.

Perform[cb] Launches Acorns Affiliate Program

Welcoming another great client to the Ignite family – the Acorns affiliate program! An investment app for the up-and-coming investors, Acorns comes to Ignite OPM with new and exciting brand developments in the works. Bolstered by CNBC as “the new Millennial investing strategy”, Acorns has been getting a lot of attention recently due to two recent bouts of big news…

5 Reasons Why We’re Excited to Attend Affiliate Summit East 2018

The Ignite OPM Business Development and Media teams are excited to head to New York City July 29-31 for Affiliate Summit East 2018. We’ve asked our Publisher Business Development Manager, Stephany Oparka and Senior Media Manager, Abby Herber what they’re most excited for at this year’s conference.

Perform[cb] Launches Zola Affiliate Program

Ignite OPM is excited to welcome Zola affiliate program aboard! As the digital one stop shop for all things wedding registry and planning, Zola is an exciting addition to the Ignite affiliate family. Founded in 2013 by Shan-Lyn Ma, Zola is a New York-based wedding site that prides itself on ease of use and partnerships with vendors such as KitchenAid, Le Creust, Sonos, and Airbnb. Not to mention, their services are free…

Perform[cb] Celebrates 24 Years of Business

2018 rings in Adperio and Ignite OPM’s 24th year of business! Our team has shifted over the years in terms of goals, team members, and market trends, but our most exciting work continues to lie ahead. In honor of the company’s 24th anniversary, we’ve gathered some thoughts from our leadership team asking what they’re looking forward to most this year. …