Performance Marketing

Here, you can read about what’s new in the industry as well as how your brand can benefit from our many years of industry experience and known best practices.

Why Coupons Drive Incrementality in Performance Marketing

Posted By Perform[cb] on Aug 1 2019

The assumption that consumers look for coupon codes after putting items in their baskets is a tale as old as time. However, recent trends show that coupons are motivating buyers to shop.

Perform[cb] Launches Hungryroot Affiliate Program

Posted By Perform[cb] on Jun 27 2019

Hungryroot is a healthy personalized grocery service that makes clean eating easy. Offerings include vegan, gluten-free meals and snacks, as well as vegetarian and meat-inclusive options.

Ignite OPM’s Sub Summit 2019 Recap

Posted By Perform[cb] on Jun 12 2019

The Ignite OPM team ventured to New Orleans for Subscription Summit 2019! While in NOLA, the team enjoyed catching up on the digital subscription space’s latest and greatest.

Postback Tracking: The Newest Threat to Cookies

Posted By Perform[cb] on May 31 2019

On May 7, 2019, Google announced the plan to implement differentiation between same site and cross-site cookies. While Google will not block these cookies, it will soon allow users to delete cookies without getting logged out of sites.

How to Test into Unique Performance Marketing Distribution Opportunities

Posted By Perform[cb] on May 28 2019

Historically when thinking of performance marketing distribution, loyalty and deal sites are the first channels that come to mind.

Perform[cb]’s Mike Hickman Named CFO of the Year Honoree

Posted By Perform[cb] on May 14 2019

As the #1 performance marketing company in the world, Clickbooth garners a talented team of passionate, highly skilled employees. This past week, Chief Financial Officer, Michael Hickman, was named an honoree of Tampa Bay Business Journal’s 2019 CFO of the Year.

Organic vs. Paid App Marketing: Managing Organic Growth Expectations for Your App

Posted By Perform[cb] on May 10 2019

Inevitably, marketers are drawn to the appeal of the “free” organic approach to promoting their app. In reality, the solution is in a mix of both paid and organic efforts. By understanding their synergy, you can maximize your app campaign’s performance potential.

Perform[cb] Launches Qapital Affiliate Program

Posted By Perform[cb] on May 7 2019

Qapital is a goal-oriented financial app launched by a Swedish couple who wanted a better way to save their money.

Perform[cb] Launches Yaymaker Affiliate Program

Posted By Perform[cb] on May 2 2019

Originally conceived as Paint Nite in 2012 and rebranded in 2019, Yaymaker brings communities of like-minded people together in creative environments.

Paid Media and its Role in Performance Partnerships

Posted By Perform[cb] on Apr 25 2019

Paid media plays a huge role in the strength of performance partnerships. It’s important to leverage brand-approved key performance indicators (KPIs), such as Cost per Action (CPA) or Return on Ad Spend (ROAS), and current brand performance to measure the success of paid media through performance partnerships.

1 … 12 13 14 15 16 … 26