Performance Marketing

Ignite OPM’s CJU 2018 Recap

Employees at Ignite OPM have been attending Commission Junction University (CJU) as one of their premier affiliate partners for well over 10 years. As an exclusive invite-only event, CJU has proven to be one of Ignite’s most highly anticipated conferences every year. Ignite OPM Publisher Business Development Manager, Stephany Oparka, and Media Manager, Alex Howell, attended this year’s show in Santa Barbara, CA. Stephany and Alex were able to gather some great intel from this year’s show, including industry insights, upcoming trends, and more. Read on to learn what the word was at CJU 2018!

Perform[cb] Ranks in AppsFlyer 2018 Performance Index

Once again, Adperio has been ranked on the AppsFlyer Performance Index, “ranking the best media sources in mobile advertising.”

Sharpen Your Affiliate Marketing with ThriveTracker

The Ultimate Mobile & Web Tracker for Media Buyers and Performance Marketers. Learn more about Clickbooth’s preferred Mobile and Web Tracking Platform, ThriveTracker.  

Perform[cb] Launches FanDuel Affiliate Program

The newest addition to the Ignite OPM affiliate family is fantasy sports giant, FanDuel!

Fraud Prevention: Adperio’s Guide to Protecting Your Data

Adperio prides itself on protecting its advertisers with a dedicated Compliance Department and custom-built analytics focused on proactively monitoring all campaigns. Compliance monitors a variety of key metrics to ensure our clients are not exposed to fraudulent traffic. To help you identify and prevent falling victim to blackhat techniques wherever you buy your traffic, our team put together a list of the most common types of fraud in mobile and how to spot them. Read on to learn about some of the key methods Adperio compliance team uses to monitor our clients’ traffic.

Could “Customer Lifetime Value” Be the Metric You’re Ignoring?

In the affiliate marketing industry, cost-per-acquisition is king. It’s the metric that tells an advertiser how much it costs to drive a sale. But as affiliate marketing evolves, with the help of machine learning and advanced analytic tools, we now have the option to gain a deeper understanding into the customer journey.

Why PR Teams are Partnering with Affiliate Marketing Teams

Agencies are becoming more niche in their services, which requires collaboration with a number of internal teams. Whether you’re filling in the gaps for the SEM division or supporting the internal PR team’s initiatives, it’s important to work together to ensure the overall growth of the affiliate channel and company.

Top CPA Networks: Vote Perform[cb] Your Number #1 CPA Network

The Performance Marketing Blue Book annually conducts the largest research survey in the industry to identify and compile a list of the 20 Best CPA Networks that brands, merchants, and agencies should be working with.

Pros and Cons of Trademark Plus Bidding in Affiliate Marketing

Trademark plus bidding in regard to affiliate marketing is generally controversial. Ignite OPM typically doesn’t allow trademark bidding within their affiliate programs for several reasons. Read on to learn Ignite OPM’s pros and cons of trademark plus bidding in affiliate marketing.

Perform[cb] Launches Quip Affiliate Program

Ignite OPM is ecstatic to welcome rising toothbrush subscription star, Quip, to the affiliate program family! Coined the “Tesla of Toothbrushes” by the press, Quip is taking off with consumers and investors alike. Originating from a neighborhood dental office in New York, Quip came to fruition from a request for the “cheapest electric toothbrush available” while also combating the damaging commonality of brushing too hard.