Performance Marketing

Here, you can read about what’s new in the industry as well as how your brand can benefit from our many years of industry experience and known best practices.

Understanding Mobile Cost Per Install (CPI)

Posted By Perform[cb] on Mar 7 2022

In mobile app marketing, installs are one of the most desired goals for mobile campaigns. Learn how Mobile Cost Per Install (CPI) can help drive more installs.

Perform^[cb] Named #1 CPA Network Worldwide For Sixth Year

Posted By Perform[cb] on Jan 18 2022

Perform[cb] has been named the #1 CPA Network Worldwide for the sixth consecutive year by mThink’s annual Blue Book survey.

A Solution to Combating Supply Chain Struggles: Performance Marketing

Posted By Perform[cb] on Nov 17 2021

Don’t let supply chain issues stand in the way of success this holiday season. Learn how performance marketing can be the solution to avoid overselling and overpromising to customers.

Prepare for Q1 Seasonality Success by Focusing on Top Verticals

Posted By Perform[cb] on Nov 8 2021

Consumers will soon be shifting their buying habits to focus on achieving New Year’s resolutions. Marketers with Q1 seasonality must begin preparing promotions now to turn resolutions into revenue.

Stay Ahead in Q4 with Perform^[cb]’s Holiday Seasonality Checklist

Posted By Perform[cb] on Oct 1 2021

Proactive holiday campaign planning can “make or break” your Q4 success. Kickstart your campaign strategy with Perform[cb]’s Q4 seasonal checklist and holiday calendar.

Perform^[cb] Agency Shortlisted for Best Performance Marketing Agency 2021

Posted By Perform[cb] on Sep 16 2021

We’re excited to announce that Perform[cb] Agency has been shortlisted for Best Performance Marketing Agency by the 2021 International Performance Marketing Awards.

Improve Campaign Efficiency with Event-Specific Tracking

Posted By Perform[cb] on May 4 2021

Check out PerformLEAPs Event-Specific Offer Pixel Tracking update improving our affiliate partners’ campaign efficiency.

How to Achieve Successful App Store Optimization

Posted By Perform[cb] on Apr 13 2021

Whether you’re new to the mobile app space or looking to improve your app’s ranking among competitors, Perform[cb]’s formulated a list of the techniques app developers and marketers need to take advantage of when diving into ASO.

Is Apple’s iOS 14.5 App Tracking Transparency the End of the App-First Ad Campaign?

Posted By Perform[cb] on Apr 8 2021

Is Apple’s App Tracking Transparency (ATT) the end of the app-first acquisition campaign? No, of course not. However, the mobile marketing industry continues to scramble in preparation…

Adweek Elevate: Performance Marketing Summit Recap 2021

Posted By Perform[cb] on Mar 31 2021

Check out our recap of Adweek’s Elevate: Performance Marketing event to learn how performance partnerships will achieve guaranteed ROI.

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