Performance Marketing Resources & Best Practices

Maximize Campaign Performance with our proprietary platform’s Newest Features

Posted By Perform[cb] on Mar 29 2021

PerformLEAP’s News Feed and MMR Offer Automation give affiliates the ability to achieve ROI and drive results.

Celebrating One Year Since Perform^[cb] Rebrand

Posted By Perform[cb] on Feb 26 2021

Happy anniversary, Perform[cb]! One year ago today, Clickbooth, Adperio, and Ignite OPM came together under this one powerhouse brand.

Perform[cb] Proprietary Platform’s Top New Features of 2020

Posted By Perform[cb] on Dec 14 2020

As 2020 comes to an end, we reflect on our favorite updates to our proprietary marketing technology platform, PerformLEAP!

How to Apply Consumer Insights to Strengthen Your Digital Marketing Strategy

Posted By Perform[cb] on Dec 7 2020

Consumer insights help to unveil a user’s needs, wants, and buying motivations, and assist marketers in improving a range of KPIs.

4 Tips to Creating a B2C Cost-Per-Action (CPA) Marketing Strategy

Posted By Perform[cb] on Oct 28 2020

Let’s be real, with digital marketing opportunities constantly evolving, choosing the ideal customer acquisition strategy can be a bit of a challenge — and that’s why many digital marketers rely on Cost Per Action (CPA) Marketing. Luckily for you, we have a few tricks up our sleeves. Below we reveal our top four tips to mastering your B2C customer acquisition strategy.

CPA Marketing Guide – The Ultimate Customer Acquisition Strategy For B2C Marketers

Posted By Perform[cb] on Oct 15 2020

This guide will give you the background on CPA marketing, the decisions you must make to get started, and help you build the foundation of your strategy. If you’re already familiar with affiliate marketing, but you want to brush up on your skills, this guide is for you, too! Read the guide here, and don’t forget to download the PDF for bonus content.

How Partners Can Improve Earnings Per Click (EPC) in Affiliate Marketing

Posted By Perform[cb] on Sep 30 2020

Just as marketers need to understand which KPIs best indicate the success of a campaign, affiliate partners also require KPIs to ensure their traffic is driving successful conversions. One of the most valuable KPIs that an affiliate partner can track is Earnings Per Click (EPC), as this metric measures the amount of money earned per each click on a campaign or affiliate link.

PerformSHIELD^TM Proactively Eliminates Digital Marketing Fraud

Posted By Perform[cb] on Sep 2 2020

PerformSHIELDTM is Perform[cb]’s proprietary suite of anti-fraud tools that protect marketers and brands from fraudulent traffic in real-time. PerformSHIELD uses a uniquely proactive approach to fraud protection while many others in the industry continue to take solely reactive measures.

The mThink Survey is Open! Vote Perform[cb] the Best CPA Network

Posted By Perform[cb] on Aug 31 2020

It’s that time of year again! mThink’s Revenue + Performance Blue Book survey is now open, and we’re up for best CPA Network Worldwide 2021. Thanks to votes from our dedicated affiliate partners and advertisers, we’ve been honored with the #1 CPA Network title the past four years, and we’re not stopping there!

Preparing Your Affiliate Marketing for The Holiday Season in the Wake of COVID-19

Posted By Perform[cb] on Aug 25 2020

Thus far, 2020 has been about the farthest thing from ‘ordinary’. Though it may feel as if we’re perpetually stuck in the month of March when society as we know it shut down, the reality is Q4 is right around the corner, and this year it’s going to look a little different.