Performance Marketing

CPA Advertising Pricing Models Explained

Today’s digital marketer has more options at their fingertips than ever before for user acquisition. Long gone are the days when you were limited to choosing between paying for views or clicks, as today’s performance marketing world has evolved into one of endless opportunity.

Ad Fraud is Alive and Well – is Your Brand Protected?

At Perform[cb], we not only look to provide our marketers with unparalleled brand assurance and proactive compliance, but to combat fraud as a whole across our industry. In an effort to equip digital marketers with better compliance resources, our industry-leading in-house compliance team has developed Ad Fraud and Compliance: A Guide for Performance Marketers, where we provide a transparent view into the fraud marketers are up against and the real-life measures we employ to combat it.

Performance Marketing: How to Maintain Control in the Face of Fraud

Fraud exists across all digital marketing methods and has continued to rise in popularity over the past decade as bots and fraudsters have consistently become more innovative. As global ad spend has increased year over year, the risk of fraudulent traffic has grown right alongside it. Although fraud is more prevalent in digital marketing than ever before, there is a digital channel that by its very nature lowers a marketer’s risk of fraud: performance marketing.

How to Choose an Affiliate Network

When it comes to shopping for an affiliate network, it can be difficult to know where to start. Unless you’re intimately familiar with the affiliate or performance marketing space, it can be nearly impossible to know what questions to ask or what attributes to look for. However, if you’re able to draw a clear picture of what your sales or user acquisition goals are, choosing an affiliate network becomes a much easier task.

4 Necessities for Great Performance Marketing Network Technology

As digital marketing continues to become the marketing method of choice for brands and retailers across the globe, performance marketing has experienced year over year leaps in popularity. For most marketers, working with a performance marketing network is a critical step towards growing a successful program. These technology providers give marketers the ability to track and measure their affiliate marketing performance, pay their affiliates, and optimize their programs via robust platforms and data analytics.

Perform^[cb] Agency Announces the Launch of the Sprinly Affiliate Program

Founded in 2016 by Mary McCann and Ray Lui, Sprinly is a plant-based meal delivery service providing the U.S. with convenient, healthy meal kits. McCann and Lui were working in finance in San Francisco when they decided to quit their jobs and travel the world. Without an itinerary or end date, the couple traveled the globe to take in the rich culture of each country they visited. Upon returning to the States, McCann and Lui decided to follow their desire to change the way the U.S. defined “healthy food” while ensuring meals would be easily accessible and quick to cook – enter: Sprinly.

COVID-19 Has Given the E-Commerce Vertical More Power than Ever

What started as a forced shift in consumer behavior in direct response to the worldwide stay-in-place orders that spanned the globe, could now very well be the new reality.

Perform^[cb] Agency Announces the Launch of the HYPER Affiliate Program

HYPER is a groundbreaking mobile technology retailer offering cutting edge accessories for all mobile devices, with a focus on Apple compatibility.

Preparing Your Affiliate Marketing Plan for a New Normal

The current economic turmoil is not as “unprecedented” as you might think.

Perform^[cb] Agency Announces Mobile App Acquisition Services

Perform[cb] Agency’s mobile app acquisition services help apps across the spectrum to launch and streamline their affiliate partner management.