Technology

Our team of developers is constantly cranking out platform updates and value-add tools to increase performance and make life easier for our marketers and partners. Here you can learn more about the major technology features and how they will help you scale.

Perform[cb] Proprietary Platform’s Weighted Distribution Provides Simplified A/B Testing

Posted By Perform[cb] on Sep 2 2020

Traditionally, if affiliate partners needed to A/B test an offer they would need to go through the process of setting up a new campaign link for the second offer, then monitoring performance between the two. However, PerformLEAP’s Weighted Distribution feature cuts out the need for setting up two campaigns and double the work checking offer performance.

PerformSHIELD^TM Proactively Eliminates Digital Marketing Fraud

Posted By Perform[cb] on Sep 2 2020

PerformSHIELDTM is Perform[cb]’s proprietary suite of anti-fraud tools that protect marketers and brands from fraudulent traffic in real-time. PerformSHIELD uses a uniquely proactive approach to fraud protection while many others in the industry continue to take solely reactive measures.

PerformPRIORITY Enables Affiliate Partners to Automate Offer Prioritization

Posted By Perform[cb] on Aug 18 2020

PerformLEAP feature PerformPRIORITY enables affiliate partners to automate their offer prioritization. Formerly known as Multi-Level Offer Priority or MLOP, PerformPRIORITY allows affiliate partners to select their favorite offer(s) and ensure 100% of their traffic is routed to the selected offer(s) until budget is hit, ultimately enabling an additional layer of hierarchy in campaign management. Learn more about how this process works below:

Perform[cb]’s Proprietary Performance Marketing Tracking Platform: Technology Built for Performance Marketers

Posted By Perform[cb] on Aug 17 2020

PerformLEAPTM is Perform[cb]’s proprietary tracking platform, launched in 2015 and maintained by our Development team based in Bosnia. The platform is built on top of an advanced AI algorithm that enables it to learn from user activity and requests. This proprietary technology is full of features that allow affiliate partners to automate their business and is an ever-evolving ecosystem, with regular feature releases and updates.

Perform[cb]’s proprietary tracking platform’s Weighted Distribution Feature Is a Game Changer

Posted By Perform[cb] on Aug 6 2020

We’re always developing new features to help our affiliate partners scale their businesses and drive new traffic to our marketers’ campaigns. Our newest feature, Weighted Distribution, is already driving higher EPCs for our affiliate partners! For more on this, read our blog.

Ad Fraud is Alive and Well – is Your Brand Protected?

Posted By Perform[cb] on Jun 18 2020

At Perform[cb], we not only look to provide our marketers with unparalleled brand assurance and proactive compliance, but to combat fraud as a whole across our industry. In an effort to equip digital marketers with better compliance resources, our industry-leading in-house compliance team has developed Ad Fraud and Compliance: A Guide for Performance Marketers, where we provide a transparent view into the fraud marketers are up against and the real-life measures we employ to combat it.

4 Necessities for Great Performance Marketing Network Technology

Posted By Perform[cb] on Jun 2 2020

As digital marketing continues to become the marketing method of choice for brands and retailers across the globe, performance marketing has experienced year over year leaps in popularity. For most marketers, working with a performance marketing network is a critical step towards growing a successful program. These technology providers give marketers the ability to track and measure their affiliate marketing performance, pay their affiliates, and optimize their programs via robust platforms and data analytics.

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