Finding a Performance-Based User Acquisition Partner to Efficiently Scale

As the mobile ecosystem grows increasingly complex, finding the right performance-based user acquisition partner is critical. Learn how you can identify the ideal growth partner who can work seamlessly alongside your current channels to drive additional scale.

Proven Experience in User Acquisition

When searching for a performance-based user acquisition partner, industry expertise is key. Longevity in the app space signals that the company has successfully navigated the industry’s rapid evolution. Mobile marketing as a whole has undergone dramatic shifts over the last five to ten years, and a well-established user acquisition partner has weathered these changes while remaining innovative and effective.

Ask whether the partner leverages cutting-edge, proprietary technology while remaining platform-agnostic. The ideal partner should offer a robust tech suite with API capabilities that seamlessly integrates with all major tracking platforms. This ensures that campaign data can be consolidated to review performance holistically and pinpoint optimization opportunities. By combining expertise with innovation, a strong user acquisition partner can deliver results that align with your goals without disrupting your current campaigns.

Commitment to Brand Safety

Brand protection should never be an afterthought. Does your potential partner prioritize compliance and consistently monitor your campaigns for opportunities? Are they utilizing third-party services alongside their own proprietary tools to audit and enhance performance? The answer to both should be a resounding yes. Ensuring your brand and ad spend are safeguarded is non-negotiable in today’s marketing landscape.

Dedicated Team and Stellar Reputation

Examine the partner’s internal team structure. A low client-to-account-manager ratio is crucial to ensure your campaigns receive the attention they deserve. Additionally, strong account support means your success isn’t dependent on a single individual but rather a team working cohesively. 

Don’t overlook reputation – does the partner have loyal clients and references who can vouch for their expertise? Are they recognized as industry leaders? Positive testimonials and peer acknowledgment are strong indicators of reliability and excellence.

Transparent Costs and Flexible Budgets

Transparency in costs is vital when selecting a performance-based user acquisition partner. Some companies demand large initial budgets – $50,000 or more – just to begin. A good partner, however, offers flexible testing budgets that allow you to evaluate their effectiveness without overcommitting.

With a performance model, you only pay for defined events, making it easier to integrate their user acquisition solutions alongside your existing marketing efforts. This approach enables you to scale confidently, knowing you’re maximizing ROI while minimizing risk.

Simplifying the Path to Success

The search for a performance-based user acquisition partner doesn’t have to be daunting. By prioritizing experience, innovation, brand safety, dedicated support, and cost transparency, you can find a partner who not only delivers results but does so in harmony with your existing channels. If you’re ready to take your user acquisition to the next level, Perform^[cb]’s Outcome Engine is here to help you achieve measurable success – without disrupting what’s already working.