Scale Inbound Calls: 5 Proven Tactics to Outperform Industry Norms

Your next high-quality inbound lead is on the line—are you ready to answer? Here are some key stats to set the scene:

• 65% of customers prefer contacting businesses via phone calls.
• 84% of marketers recognize that phone calls deliver superior conversion rates and higher average order values.
• Calls can outperform web leads by 10-15x, boasting conversion rates of 30-50%, especially in sectors like insurance, finance, and real estate.
• Optimal lead response time for phone calls is five minutes or less.
• Delaying response by just 30 minutes can make leads 10% less likely to respond.

Read on to exceed industry benchmarks with five proven tactics to scale inbound calls.

Call Transcription & Call Tracking

Blending human expertise with AI tools such as call transcription and call tracking allows marketers to boost productivity, streamline the customer experience, build trust, and drive higher conversion rates. Marketers who have deployed call analytics technology report an impressive 81% ROI.

While human transcription can take hours or even days depending on call length and complexity, AI call transcription takes a matter of minutes. This technology is utilized by approximately 55% of businesses to understand customer needs, pain points, and preferences more effectively. These insights reveal valuable trends, empowering businesses to make informed decisions and optimize strategies for improved performance.

Call tracking software provides a deep understanding of inbound call sources and potential customers. It empowers marketers to identify which touchpoints drive sales, and optimize accordingly. 60% percent of companies utilize call tracking to monitor key metrics like call source, call duration, call outcome, and caller demographics.

Perform^[cb]‘s Outcome Engine has built-in advanced call tracking and AI-powered transcription technology for all pay-per-call campaigns. This cutting-edge system allows our compliance team to proactively safeguard marketers campaigns and review calls with extreme granularity, capturing critical details expressed by prospects. By leveraging AI, the system alerts us when specific keywords that may be non-compliant are mentioned, ensuring that marketers never have to worry about maintaining the highest standards of regulatory adherence. 

AI-Powered Chatbots

Beyond real-time assistance, chatbots are data powerhouses, capturing valuable insights during interactions with consumers that empower marketers to spot trends and fine-tune outreach strategies. Crafting personalized messaging tailored to individual data and preferences, chatbots foster engagement and loyalty. They optimize inbound calls by boosting operational efficiency and fueling business growth through smart automation and personalized engagement, with the ability to increase sales by a remarkable 67%. As technology evolves, chatbots are set to dominate customer service interactions, projected to power 95% of all customer service calls by 2025. 

Channel Diversification

Omnichannel campaigns boast a 250% higher purchase and engagement rate compared to single-channel endeavors. By strategically aligning ad spend across multiple channels, marketers can avoid relying heavily on any single platform and can adapt to shifts in consumer behavior and market. Top channels to effectively scale inbound calls include pay per call (PPC), search, social media, and programmatic media. 

This strategic approach not only expands market reach, but also elevates lead quality, optimizes ROI, and cultivates sustained growth and resilience in the long term. Read our 2024 State of Lead Generation Report to learn how we strategically diversified a top insurance marketer’s channel mix, leading to a 342% growth in call revenue.

Personalization and Data Passing with Real-Time Bidding

Successful inbound call generation relies on ads that resonate with individual needs, with over 72% of consumers responding better to personalized messages.

Real-time bidding (RTB) revolutionizes the way marketers drive qualified inbound calls, especially for insurance, financial services, and healthcare industries. Unlike traditional bulk ad buying, RTB targets users who have shown interest in relevant products or services, improving lead quality and conversion rates. With global RTB spending expected to reach $16.81 billion by 2024, this precise targeting is key to optimizing customer interactions through inbound calls.

For instance, Perform^[cb] uses RTB for pay per call campaigns, focusing on placements that are likely to generate phone calls and continuously optimizing based on performance metrics.

Data passing complements RTB by enabling seamless sharing of user data between systems, leading to more precise targeting and deeper personalization in ad campaigns. It enables quick adjustments to bidding strategies based on real-time user signals, optimizing ad placement and budget allocation. This flexibility improves campaign performance and ROI, while timely, relevant ads drive higher-quality inbound calls, ultimately boosting sales and revenue.

Compliance

Compliance stands as a cornerstone for marketers aiming to scale inbound call leads by fostering trust and credibility with consumers and regulatory bodies alike. By adhering to industry standards and regulations, businesses ensure they are conducting ethical and lawful marketing practices that resonate with today’s data-sensitive environment. Non-compliance can result in substantial fines, up to €20 million or 4% of annual global turnover. Explore this comprehensive list of call compliance regulations to adhere to.

Maintaining compliance promotes transparency in data handling and consent management, ensuring customers trust their information is safe and secure. Perform^[cb] takes compliance to the next level with our advanced technology, PerformSHIELD. This AI-powered solution monitors marketers traffic with an audit-level approach, detecting potential fraud with unparalleled precision. Integrated with top-tier third-party monitoring services like Forensiq and Appsflyer 360, PerformSHIELD processes over 175,000 data points per second to safeguard brands, ensuring they remain compliant and secure.

Answer the Call: Start Scaling Today!

Your next high-quality inbound lead is on the line! At Perform^[cb], marketers can expect a steady flow of highly qualified inbound and outbound call leads. 

If you’re ready to take your call strategy to the next level, reach out to our team of outcome-based call-generation specialists today.

Dive deeper into successful inbound call campaign strategies in our latest ebook, the 2024 State of Lead Generation Report – read now!