Selecting the Right Traffic Channel(s) to Complement Your Existing Campaigns

Selecting the right channels to scale user acquisition is no longer about choosing between options – it’s about finding new, diverse channels that enhance and work seamlessly alongside your existing efforts. Whether through display, social, or programmatic, integrating new traffic sources with your current campaigns can amplify reach, improve engagement, and drive post-install event success. Let’s explore how these performance channels can complement your strategy and propel your growth.

Display

Display channels are a natural fit for marketers looking to reinforce their brand while building upon existing campaigns. With captivating visuals and advanced targeting, display placements enhance brand exposure and engage users across platforms.

By integrating new display channels into your marketing mix, you can create continuity in your messaging. For example, retargeting campaigns can re-engage users exposed to your existing channels, driving them further down the funnel. Combined with your current social or programmatic efforts, display will ensure your brand remains top-of-mind across multiple touchpoints.

Visual formats like interactive videos or carousel ads provide opportunities to enrich existing campaigns, offering new ways to engage users while reinforcing your overarching marketing goals.

The rule of seven states that consumers need to see your brand at least seven times before they take action. Display ads enable you to reinforce your brand message and stay top-of-mind with users as they browse across various devices and traffic sources. Keep your app front and center to build brand recognition and trust over time.

Display ads come in various formats to suit different channels, campaign objectives, and creative preferences:

Interested in learning how you can incorporate different types of display ads into your marketing mix? Learn more about how display ads complement your strategy in this article.

Social Media

Social media channels provide unmatched precision for audience targeting, making them the perfect ally for bolstering existing acquisition efforts. Platforms like YouTube, LinkedIn, META, and TikTok allow you to connect with users already engaged through other channels.

For example, if your programmatic campaigns drive awareness, social ads can nurture those users with personalized messaging based on their demographics, interests, or behavior. This layered approach maximizes ad spend and ensures no touchpoint is left untapped.

Leverage social’s diverse ad formats – such as stories, UGC, and carousels – to align your creatives with existing performance campaigns and reinforce your value proposition.

It’s not just about being seen; it’s about being unforgettable. By creating compelling content that resonates with users on the channels where they spend the most time, mobile marketers can drive high-intent customers. Explore our blog with AppsFlyer to discover new tips and tricks for utilizing social media ads in conjunction with your existing user acquisition campaigns.

Programmatic Media Buying

Programmatic channels excel at reaching high-intent users, making it an ideal complement to your current acquisition strategy. By integrating programmatic efforts, marketers can scale reach and performance without disrupting existing channels.

For instance, if your social media ads generate engagement but lack scalability, programmatic buys can fill the gap by reaching audiences beyond your core channels. Retargeting capabilities also ensure that users who interact with your social or display ads remain engaged throughout the customer journey.

Perform^[cb]’s Outcome Engine streamlines programmatic media buying to integrate seamlessly with your campaigns, eliminating setup fees for risk-free performance-based solutions. 

The efficiency, scalability, and precision offered by programmatic media channels make them a compelling choice for mobile marketers. By guaranteeing ads reach the right audience with the right message at the right time, app marketers can confidently scale app downloads and post-install events without interrupting their additional campaigns.

Channeling User Acquisition Success

The key to successful user acquisition lies in ensuring that every performance channel – both new and existing – works together. By integrating display, social, and programmatic ad placements with your current efforts, you can amplify reach, engage users more effectively, and drive higher ROI.

Ready to enhance your campaigns and explore new opportunities? Connect with Perform^[cb] to discover how our performance-based AI solutions can help you optimize your channel mix for sustainable growth.

Explore the power of testing new traffic channels like display alongside your existing ad placements in our Mobile Manual – download your free copy.