Stop Wasting Ad Spend on Clickbait with Outcome-Based Channels

Have you ever clicked on an enticing ad, only to find yourself disappointed by the content it led to? If so, you’ve encountered clickbait – misleading content designed to lure users into converting with false promises.

Despite ongoing industry efforts to combat this fraudulent tactic, marketers often find themselves unintentionally allocating ad spend to clickbait sites. Let’s explore how integrating outcome-based marketing into your existing strategies can help you drive high-intent customers through authentic, performance-driven channels.

Clickbait: Short-Term Click Volume, Long-Term Consequences

Clickbait relies on exaggeration or misleading information to grab attention, often promising more than it delivers. This disconnect between expectation and reality can significantly harm your brand’s reputation and diminish user trust.

While clickbait may yield short-term gains in terms of clicks, it often results in long-term losses, such as wasted ad spend and poor lead quality. Shockingly, around $10 billion – approximately 15% of programmatic ad spend – went towards Made-for-Advertising (MFA) websites last year alone. Here’s how clickbait can harm your brand:

• Decreased trust: Users feel deceived when clickbait promises are not met, eroding trust in the brand.
• Loss of credibility: Consistent use of clickbait damages credibility, making users wary of your content.
• User frustration: Misleading content leaves users disappointed, leading to negative brand perceptions.
• Increased bounce rates: Irrelevant content drives users away, harming metrics and search engine rankings.

Pay Only For Real Results

Outcome-based marketing (OBM) shifts the focus from superficial metrics like clicks or impressions to meaningful events and conversions, such as sales, sign-ups, installs, calls, or subscriptions. By incorporating new outcome-based channels alongside your existing initiatives, marketers can ensure every dollar is safeguarded against wasted ad spend.

OBM enhances your current campaigns by delivering high-intent customers while fostering trust and loyalty. In fact, 83% of consumers avoid brands they don’t trust, making authenticity essential for long-term growth.

Discover the full potential of OBM – download The C-Suite’s Guide to Outcome-Based Marketing today.

Leverage Data-Driven Insights

Optimizing based on data-driven insights across the customer journey is crucial to reveal the best-performing channels and ad placements, helping marketers identify opportunities to refine and enhance their existing strategies.

By applying attribution models, this approach ensures campaigns remain focused on achieving tangible outcomes, boosting ROI while enhancing the overall effectiveness of your marketing mix.

Goodbye Clickbait, Hello Customers with Outcome-Based Marketing (OBM)

Today’s savvy internet users demand more than outdated clickbait tactics. By blending outcome-based channels with your existing marketing efforts, you can scale customer acquisition, driving authentic engagement and measurable results.

It’s time to move beyond short-term clicks and focus on long-term outcomes. Ready to enhance your marketing mix? Reach out to the Outcome Engine team today.