Perform^[cb] is Acquired by Leading Equity Firm, Beringer Capital

Perform[cb] is excited to announce the acquisition by leading equity firm, Beringer Capital. Learn more about this exciting milestone!

Adweek Elevate: Performance Marketing Summit Recap 2021

Check out our recap of Adweek’s Elevate: Performance Marketing event to learn how performance partnerships will achieve guaranteed ROI.

Maximize Campaign Performance with our proprietary platform’s Newest Features

PerformLEAP’s News Feed and MMR Offer Automation give affiliates the ability to achieve ROI and drive results.

Perform^[cb] Awarded Adweek’s 2021 Campaign of the Year, Emerging Technology

Perform[cb] has been awarded Campaign of the Year, Emerging Technology in Adweek’s 2021 Performance Marketing Awards. Read more to find out why.

Perform[cb]’s New Proprietary Platform Feature: The Offer Discovery Interface

Check out our newest platform update: Offer Discovery Interface. This update features categories like Trending Offers & Verticals, New & Noteworthy, Recommended For You, and Perform[cb] exclusives to…

Perform[cb] Proprietary Platform Features: Perform Priority For Automation

With our platform, affiliate partners can leverage our Perform Priority feature to automate and prioritize their offers while decreasing lag time, and maximizing their testing capabilities.  Watch…

Perform^[cb] Joins the Performance Marketing Association

Perform[cb] and the Performance Marketing Association join together to take performance marketing to new heights. Perform[cb] a company that connects brands with customers through the Cost-Per-Action (CPA)…

Perform[cb]’s Proprietary Performance Marketing Tracking Platform: Technology Built for Performance Marketers

PerformLEAPTM is Perform[cb]’s proprietary tracking platform, launched in 2015 and maintained by our Development team based in Bosnia. The platform is built on top of an advanced AI algorithm that enables it to learn from user activity and requests. This proprietary technology is full of features that allow affiliate partners to automate their business and is an ever-evolving ecosystem, with regular feature releases and updates.

Why Flexibility is the Key to Affiliate Marketing Success

More times than not, marketers set a fixed budget for the individual marketing channels within their overall marketing or advertising strategy. However, in many cases, fixed budgets tend to hurt more than they help in terms of performance marketing and the ability for a campaign or affiliate program to scale. A fixed test budget can work for brands who are new to affiliate marketing as they get started, however, once a campaign launches and begins to gain momentum, a fixed budget can cripple incrementality, as well as the potential for growth and new partnerships within the channel.

Performance Marketing: How to Maintain Control in the Face of Fraud

Fraud exists across all digital marketing methods and has continued to rise in popularity over the past decade as bots and fraudsters have consistently become more innovative. As global ad spend has increased year over year, the risk of fraudulent traffic has grown right alongside it. Although fraud is more prevalent in digital marketing than ever before, there is a digital channel that by its very nature lowers a marketer’s risk of fraud: performance marketing.