OBM In a Nutshell: Top Outcome-Based Marketing (OBM) Verticals and Industries

Welcome to the final installment of our ‘OBM In a Nutshell’ series. Throughout this series, we’ve explored outcome-based marketing (OBM) in detail – from its core principles to actionable strategies. Today, we’ll focus on how outcome-based channels can enhance your customer acquisition efforts, rather than act as a replacement taking over your current campaigns. 

If you missed earlier installments, here’s a quick recap:

• What is OBM?
• How Does OBM Work?
• How to Create an OBM Strategy
• How Do You Measure OBM?
• Benefits of OBM

No matter your industry or goals, OBM offers a flexible framework designed to enhance your user acquisition. By integrating OBM alongside your existing efforts, Perform^[cb] helps brands maximize scale with precision and efficiency. Let’s explore how OBM creates value across key verticals.

E-Commerce and Retail

E-commerce remains one of the most dynamic and competitive industries, making up 76% of OBM spending in 2022. With OBM’s ability to scale conversions, enhance brand loyalty, and deliver measurable ROI, it’s an indispensable tool for e-commerce marketers.

At Perform^[cb], we work alongside your existing campaigns to identify growth opportunities across new OBM channels and optimize performance. Using a cost-per-sale (CPS) model, you can test and refine placements across the entire purchase funnel. From awareness-focused content sites to product review publishers and loyalty platforms, our broad range of performance channels ensures maximum reach and impact.

Fetch, a leading rewards app, partnered with Perform^[cb]’s Outcome Engine to drive new user acquisition, focusing on high-value traffic and performance-driven results. By leveraging a diverse channel mix on a  performance-based model, we helped them achieve a 4x increase in user acquisition while reducing inefficiencies. Working seamlessly with their team, Fetch was able to amplify results without disrupting their existing efforts.

Finance

The finance industry’s digital transformation has created unique opportunities for brands in banking, insurance, and investing. OBM channels enable finance marketers to focus on high-quality leads and installs while managing compliance and minimizing risk.

Perform^[cb]’s Outcome Engine enhances your existing campaigns with targeted performance channels, including pay-per-call (PPC) sources that align with longer sales cycles. With built-in AI and compliance tools, your brand is fully protected while ensuring optimal performance at scale.

For example, a popular banking app partnered with Perform^[cb] to grow its iOS user base. Within two months, the Outcome Engine delivered a 233% increase in new users. By working alongside your current efforts, the team ensures every channel contributes to your success.

Entertainment & Lifestyle

In the fast-paced world of entertainment and lifestyle, staying relevant and capturing audience attention requires agility and innovation. OBM channels offer a scalable way to achieve these goals while minimizing risk. Whether your focus is streaming services, live events, fitness apps, or travel, tapping into new outcome-based traffic sources can complement your existing campaigns while driving high-intent users and increased audience engagement.

Perform^[cb]’s Outcome Engine helps entertainment and lifestyle apps scale their user acquisition with built-in AI and exclusive performance-based channels, including influencer, premium content placements, reward, and programmatic advertising.

FanDuel was looking to drive even more first-time deposits during the NFL season, leveraging targeted placements to boost high-intent traffic. By testing across multiple new channels, they exceeded deposit goals by 30%. This collaborative approach amplified results without halting their existing marketing efforts, delivering measurable growth during a critical period.

Mobile App

For mobile app marketers, driving installs and post-install events is critical. Performance-based pricing models, such as cost-per-engagement (CPE) and cost-per-install (CPI), offer a secure and scalable way to test across new traffic channels and learn which help them achieve these objectives.

Perform^[cb]’s Outcome Engine operates seamlessly alongside your existing user acquisition strategies, leveraging built-in AI and direct integrations with leading MMP platforms like Adjust and AppsFlyer. By tapping into diverse traffic channels such as display, social, in-app ads, ASO, search, push, retargeting, and more, you can drive measurable growth without risking the success of your established campaigns.

A car insurance app partnered with the Outcome Engine to scale their user acquisition, tapping into new traffic sources and optimizing based on where the most qualified post-install events were being driven. While continuing the promotions with their existing ad campaigns, this app was able to drive an additional 75% increase in new users and secure the #1 spot in the Apple App Store’s car insurance category as a result.

Navigating Outcome-Based Marketing (OBM) Across Industries

While we’ve highlighted key verticals and industries, OBM channels have the versatility to enhance any industry’s user acquisition. Perform^[cb] combines exclusive traffic access with a collaborative approach, working alongside your existing channels to deliver new, high-value customers.

Outcome-based marketing isn’t about replacing your current efforts – it’s about enhancing them. Connect with Perform^[cb] today to explore how OBM can elevate your marketing strategy.