Mobile Monday: What is Mobile Marketing?

In today’s fast-paced world, it’s no secret that mobile apps have become the driving force behind digital marketing. The era of mobile is here to stay, shaping user behaviors and redefining how businesses engage with their online audiences. Not leveraging a data-driven mobile marketing strategy for your brand or app?

Let’s dive into what exactly mobile marketing is and its remarkable impact on driving user acquisition. 

What is Mobile Marketing?

Mobile marketing is an advertising approach that targets and engages relevant users on mobile devices, such as smartphones and tablets. This form of advertising utilizes various targeting capabilities, including location-based, app-based, search ads, and more, to deliver personalized and timely information directly to consumers’ mobile phones. The format and customization of mobile ads can differ across platforms, offering tailored options. The overall goal for any mobile app marketer should be to provide users with relevant content and enticing offers, catering to their needs and preferences while they are on the go.

Mobile Marketing Statistics

Witness the impact of mobile marketing in today’s digital landscape through these compelling statistics:

• 51% of ad spending is on mobile
• Nearly 85% of Americans use their phones to access the internet 
• Almost 60% of website traffic in 2023 is mobile
• In 2022, each user spent an average of 5 hours per day on their mobile phones, which is one-third of daily waking hours
• There are 7 billion social media users in 2023. That is almost 60% of the total population
• Mobile search has surpassed desktop search, with 58% of searches conducted on mobile devices
• Mobile marketing campaigns have an average ROI of 15%
• 70% of mobile users discover new apps through search, and 65% of all downloads happen right after the search

Types of Mobile Marketing Campaigns

Mobile marketing (done right) has the potential to reach hundreds of thousands of qualified users. Many mobile app marketers typically test user acquisition campaigns across various channels, including:

• In-App Advertising: Captivating users with targeted banner ads and pop-ups displayed within mobile apps.
• Location-Based Marketing: Utilizing geolocation services to deliver location-specific offers.
• Display Marketing: Utilizing visual content to advertise products, services, or brands on digital platforms.
• Email Marketing: Tailoring mobile-friendly promotional messages via email.
• Social Media Marketing: Leveraging mobile platforms to connect with target audiences and expand brand loyalty.

Discover the secrets of scaling user acquisition through effective mobile marketing. Unlock growth opportunities today!

Stay Ahead in the Mobile Marketing Ecosystem

It’s important to embrace the future of engagement and redefine your mobile marketing strategies to stay ahead of the competitive app landscape. By strategically capitalizing on mobile traffic, brands can foster strong user connections and achieve new sales growth.

Are you ready to take the lead? Connect with Perform^[cb]’s team of mobile marketing experts now.