Latest Affiliate Marketing Industry News and Press Releases

NIL for Apps: Turning Athlete Endorsements Into Measurable Growth

NIL is more than a sponsorship. See how Perform[cb]'s Outcome Engine turns athlete endorsements into tracked, performance-based app installs and signups.

Why Your Existing Acquisition Channels Are Only Part of the Picture

Your existing channels may be recycling demand, not driving growth. See how outcome-based acquisition reaches the net-new customers you're missing.

CPI vs. CPE: Which Performance Model Scales Finance Apps Best?

CPI drives volume, but CPE drives value. See how Perform[cb]'s Outcome Engine pairs both to scale finance apps with compliant, high-intent users.

Perform[cb] Appoints Yuriy Boykiv as Executive Chairman as Company Expands Predictive Outcome Engine

Perform[cb] appoints Yuriy Boykiv as Executive Chairman. A builder with 20+ years scaling high-growth businesses joins as the company expands its AI-powered Outcome Engine.

CRO Lee Aho Talks Performance-Based User Acquisition for Apps

CRO Lee Aho spoke with Business of Apps about how outcome-based models helps apps scale user acquisition more predictably.

Branch’s PAM for Publishers: Unlocking Better iOS Attribution Performance

Branch’s innovation, Predictive Aggregated Measurement, drives smarter iOS attribution and campaign growth in a privacy-first world.

Business of Apps’ 2025 In-App Advertising Guide

Business of Apps interviewed Perform[cb] CRO Lee Aho & VP of Reward Shayne Rajadurai for insights on the future of in-app advertising. Learn more!

Why Every Affiliate Marketer Should Pay Attention to Native Ads in 2025

Perform[cb]’s Margo Saar joined a panel at ASW to break down why native ads are a key opportunity for affiliate marketers in 2025. Learn more!