CPE vs. CPI: How to Choose the Right Campaign Model for Your App

As you develop your app’s user acquisition strategy, expect to encounter a critical crossroads: the cost-per-engagement (CPE) or cost-per-install (CPI) payment model. Each offers unique benefits, but how can you choose the best route based on your KPIs? Is it possible to run both campaigns simultaneously? Dive into our recent article with Business of Apps to find out.