What Metrics Should App Marketers Track Beyond Installs?

Many app marketers focus on scaling installs, but that’s just the beginning of a solid user acquisition strategy. To truly assess app performance and ensure long-term success, it’s crucial to shift focus to post-install events. This is where your highest-quality users can be found—the ones who actively engage with your app.

By tracking various touch points along the user journey, you can gain a comprehensive understanding of engagement and lay the groundwork for sustainable growth. Dive into our article with Business of Apps to learn the benefits of tracking post-install events and the key metrics every app marketer should monitor to effectively attract and retain high-quality users.